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Google
Adsense
AdSense is an
advertisement application run
by Google. Website owners can
enroll in this program to enable
text, image, and more recently,
video advertisements on their
websites. These advertisements
are administered by Google and
generate revenue on either a per-click
or per-impression basis. Google
is also currently beta-testing
a cost-per-action based service.
| Things
you Need:
- A website or blog .
- Google Adsense account
.
- Time .
Google
uses its Internet search
technology to serve advertisements
based on website content,
the user's geographical
location, and other factors.
Those wanting to advertise
with Google's targeted advertisement
system may enroll through
AdWords. AdSense has become
a popular method of placing
advertising on a website
because the advertisements
are less intrusive than
most banners, and the content
of the advertisements is
often relevant to the website.
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Currently,
AdSense uses JavaScript code to
incorporate the advertisements
into a participating website.
If the advertisements are included
on a website that has not yet
been crawled by the Mediabot,
AdSense will temporarily display
advertisements for charitable
causes, also known as public service
announcements (PSAs). (The Mediabot
is different from the Googlebot,
which maintains Google's search
index.)
Many websites
use AdSense to monetize their
content. AdSense has been particularly
important for delivering advertising
revenue to small websites that
do not have the resources for
developing advertising sales programs
and salespeople. To fill a website
with advertisements that are relevant
to the topics discussed, webmasters
implement a brief script on the
websites' pages. Websites that
are content-rich have been very
successful with this advertising
program, as noted in a number
of publisher case studies on the
AdSense website.
Some webmasters
invest significant effort into
maximizing their own AdSense income.
They do this in three ways:[citation
needed]
-
They use
a wide range of traffic-generating
techniques, including but
not limited to online advertising.
-
They build
valuable content on their
websites that attracts AdSense
advertisements, which pay
out the most when they are
clicked.
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They use
text content on their websites
that encourages visitors to
click on advertisements. Note
that Google prohibits webmasters
from using phrases like "Click
on my AdSense ads" to
increase click rates. The
phrases accepted are "Sponsored
Links" and "Advertisements".
The source of all AdSense income
is the AdWords program, which in
turn has a complex pricing model
based on a Vickrey second price
auction. AdSense commands an advertiser
to submit a sealed bid (i.e., a
bid not observable by competitors).
Additionally, for any given click
received, advertisers only pay one
bid increment above the second-highest
bid.
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